Clearer, more confident (copy)writing
in under five minutes a day.
If you're reading this page (and look! you ARE), chances are HIGH that like hundreds of bright entrepreneurs I've had the chance to work with:
YOU'VE GOT THE IDEAS, BUT YOU'RE STRUGGLING TO FIND THE WORDS.
What you've got feels boring.
Awkward.
Not YOU.
What you need is someone to help you DIY with style. Page-by-blank-white-page.
Amiright? Sweet.
BECAUSE THAT'S EXACTLY WHAT I DO.
And "I" am Nikki, BTW - that's me over there biting a perfectly good No. 2 pencil. >>
Nice to meet you ;)
Seriously though. Any of this sound familiar?
WHEN IT COMES TO WRITING YOUR SITE + COMMUNICATING YOUR VALUE, YOU'RE:
Stuck at the starting line (in eternal draft mode).
Overwhelmed by all the possible (wildly creative or totally strategic) ways you could approach each post.
SO. tired of making excuses + "it's not done yet!" disclaimers (because you KNOW it's not doing anything for you).
YOU *WANT* TO BECOME A BETTER WRITER BECAUSE YOU:
Realize that YOU need to be your own best spokesperson - in life and in business.
Don’t want to pay thousands of dollars to wait for someone to write or update a page, offer, or opt-in you may want to change next week.
Believe that as the voice of your business your audience wants to hear from YOU.
Understand that effective communication leads to more customers, more profit, more confidence, and more CHOICES. (And as a boss, you like choices.)
ORRR MAYBE YOU JUST THINK IT'D BE FUN TO LEARN FROM + WITH! A WORD NERD LIKE ME.
(That's perfectly legit too.)
IF ANY OF THE ABOVE DESCRIBE YOU, KEEP ON READING.
“I could sit + listen to Nikki talk all day long. She shares the most amazing tips in the most succinct way. Every entrepreneur needs to hear what she has to say! It makes a massive difference.”
- Carrie Green
Founder, Female Entrepreneur Association
I've got a (fun) solution for all that.
It's called ACAC Prep School, and it'll help you write your OWN great copy so you can:
1. Attract your dream clients
2. Connect with them in a meaningful way
3. Make it easy for them to buy from you
And THAT looks like:
MORE PROFIT
Because money loves clarity, and so do potential customers.
LESS FRUSTRATION
No more blank white screens. Unless you just like blank white screens.
MORE CONFIDENCE
In conversations, public speaking, videos, and being a human in general.
And you literally don't have to take my word for it:
“BEST. MONEY. SPENT. Nikki is like a mind whisperer! She eliminates the writing blocks, and her copy converts. Exactly what it’s meant to do.”
__ Chandra Scott, The Startup's Secret Weapon
"I freaking love my copy and don’t have to worry about it anymore! Absolutely recommend Nikki’s services. Times 100. Anyone that is struggling with writing needs to work with her!"
__ Hanna Donnelly, Wardrobe Stylist, Hanna Lee Style
“It was such a RELIEF to create something conversational with Nikki – something that felt more like ME and not something fabricated by rules. Seriously – she gets sh*t done.”
__ Tami Cunningham, Founder, GiftingSweet
“Nikki's savvy, smart, and stylish, and her content is FULL of value. No BS. Wish I'd known her six years ago - I would've saved sooo much time, money, and energy learning how to write!”
- Erika Lyremark
CEO of Lyremark: A Boutique Business Agency
So what's included when you join?
INSTANT (+LIFETIME) ACCESS TO THE PREP CLASSROOM
Within minutes of enrolling, you'll get your own (secret) password to log in to our secure classroom and access all 20 lessons, organized in five libraries. Each lesson includes 1) a 2-4-minute video, 2) a worksheet, and 3) extra resources to help you take your learning to the next level. It certainly won't take you a lifetime to get through all 20 videos, BUT if you really want to take your sweet time, you can. Take a day, take a year. Totally up to you. Once you join Prep School, you're in for as lonnng as it exists.
QUICK TIPS FOR WRITING CLEAR, SINCERE COPY
These 20 micro-lessons feature top shelf, super-actionable content directly inspired by the full version of A Course About Copy. I've kept them intentionally short and sweet because (just like the full version of ACAC), this course isn't about me talking. It's about YOU writing. In Prep School we focus on mindset, clear writing, fun writing, smart writing, and profitable writing....the most important, most practical tips you need to start seeing real results with your copy.
THE BRAND NEW ACAC PREP SCHOOL WORKBOOK
This hot-off-the-digi-press workbook can be downloaded all in one shot, or below each individual lesson (as 20 individual worksheets). Whatever works best for YOUR learning style. If you're more of a verbal learner, you'll enjoy the summaries of each lesson AND the dedicated homework space to help you take ACTION on what you've learned.
FULL ACCESS TO THE PREP SCHOOL BONUS LIBRARY
Whether you're looking for inspiration for your digi-office (i.e. your desktop background or your iPhone), you're looking to see how I pull together my "freemium" content, tips from some of my most popular interviews, OR want lifetime access to my most successful webinar to date, I've got you covered here in the bonus library. ENJOY!
A JUMPSTART ON YOUR ACAC INVESTMENT
I initially created Prep School as a powerful yet accessible entry point to A Course About Copy. For that reason, your $199 Prep School tuition counts toward the full version of ACAC if and whenever you decide to upgrade (as long as enrollment's open). In that sense, you can view this as a down payment - or first payment - for ACAC. WOOP! Whether or not you decide to join the fam one day, my aim with these lessons is to help you get mega results with a micro-investment.
Sound like what you need right now?
CLICK BELOW TO JOIN PREP SCHOOL FOR JUST $199:
"Since rewording my sales pages I just had the MOST PROFITABLE WEEK EVER (better than most months?!) - up 600% from a 'normal' week. That's just crazy. Thanks, Nikki!"
__ Kim Schaf, CEO, Sleep Training Solutions
"Holy cow! I've tripled the number of booked appointments, which is incredible. I love knowing that I can follow the system and get results when I sit down to write."
__ Tamsen Horton, Attorney, Vujá dè Law
"Getting this clarity about how to speak, write, post or present myself - was priceless. It's such a relief knowing EXACTLY how to write all of my website (or other) content."
__ Tania Lanin, Owner, Biz Made Easy
“I was speaking at World Domination Summit in front of 3,000 dreamers, and who did I turn to? Nikki! She's got a gift. Helped me get to the core of the message I was born to share. So happy to have her in my world!”
- Jadah Sellner
Co-Founder, Simple Green Smoothies
And what's included in the lessons?
We've got it broken into FIVE sections, and while you could watch them all right NOW if you wanted to, I'll send you an overview (with a side of encouragement) every Monday for the first five weeks just to remind you what's on the menu.
Here's EXACTLY what's covered in Prep School:
No 1: MINDSET STUFF
You could have all the words + recipes in the book, but if you can’t make yourself sit down to write (+ SHARE what you’ve written), you’re not serving anybody. Learn how to:
1.1 Choose your words wisely.
1.2 Outsmart writer's block.
1.3 Move past perfectionism.
1.4 Seek USEFUL feedback.
No 2: CLEAR WRITING
Clear beats clever every day of the week. Personality and creativity are important for SURE, but if people don’t get what you’re trying to say….they’ll bounce. Learn how to:
2.1 Choose the right topics.
2.2 Write with purpose.
2.3 Be more concise.
2.4 Make it easy to understand.
No 3: FUN WRITING
Business doesn’t mean BORING, and professional doesn’t have to mean formal. Whether you’re talking to your dream clients or your grandma, you’ve got to be yourself. Learn how to:
3.1 Be more interesting.
3.2 Write like you.
3.3 Avoid TMI.
3.4 Style it up.
No 4: SMART WRITING
That authenticity piece is most powerful when combined with smart, thoughtful intent. If you want people to take action, you’ve got to make it easy for them. Learn how to:
4.1 Make it easy to navigate.
4.2 Get more comments.
4.3 Write better headlines.
4.4 Write emails that get opened.
No 5: PROFITABLE WRITING
Yes, we want to make meaningful connections. But we’re in business. We also want (and need) to make MONEY. Learn how to:
5.1 Redefine "salesy."
5.2 Make it EASY to buy from you.
5.3 Get clear on the benefits.
5.4 Share your rates with confidence.
CLICK BELOW FOR A SNEAK PEEK AT MICRO-LESSON 1.1:
"Within 8 minutes, this woman got me unstuck, refocused, and writing again. Nikki Elledge Brown strikes again!"
__ Caroline Limata, Publicity Coach, Play in Joy
"Nikki rocks, ACAC rocks, and the peeps in ACAC rock. This is an essential resource for any solopreneur writing her own site!"
__ Laura Husson, Co-Founder, Husson Media
"Nikki is truly a gift. She breaks down each area of website copy in a way that is easy to understand and implement."
__ Lisa Porter, CEO, Bold New Biz
“Before I started ACAC I was completely unsure that I could ever break the corporate mold. Nikki gave me the confidence to speak in my own voice, and now I'm fulfilling my life's ambition of helping people perfect their courses. People always tell me how they feel like I'm speaking directly to them, and that, my friend, comes from ACAC!”
- Dayna House
Dayna House Designs, LLC
A Quick Prep School History Lesson
HERE'S HOW THIS ALL BEGAN:
Prep School was originally inspired by a five-week(ish) mini-course -slash- community -slash- experience called ACAC Summer School that I hosted in August 2014.
After reading hundreds of responses to my "What do you most want to learn?" welcome note, I was inspired to create a series of 20 super-speedy "micro-lessons" - highly actionable tidbits to help folks get the "ahas" they needed to write their OWN great copy....without ANY extra fluff.
It was a lot of fun. And really productive for all involved.
So productive, in fact, that when Summer School came to an end and it was time to close the group (which had grown to a wildly supportive international community of over 2,100 entrepreneurs!), I realized there was SERIOUS need + desire to access these micro-lessons...for good.
And so we made a way.
The week after adding over 80 new students to the FULL version of ACAC, I followed my hunch to make something special (+ much longer lasting) out of this super-valuable mini-library, calling it:
A Course About Copy Prep School
In just the first week of its existence, Mel and exactly 99 more bright entrepreneurs joined the Prep School party.
And now that it's gotten a full makeover, it's better + more valuable than ever before.
"I've already made more progress on a photography client guide in three days than I have in three months! Can't wait to see where I am by the end of class!"
__ Brooke Holmes
“I was feeling so nervous about releasing my new program into the world but this course has given me the confidence to just go for it! I cannot believe how much value you are delivering, Nikki!
__ Laura Licata
“I went in hoping to learn to write great copy, but what I gained from Nikki was so much greater... inspiration, encouragement, freedom from perfection!! It really has been a life-changer.”
__ Missy Helderman
“I could sit + listen to Nikki talk all day long. She shares the most amazing tips in the most succinct way. Every entrepreneur needs to hear what she has to say! It makes a massive difference.”
- Carrie Green
Founder, Female Entrepreneur Association
And in case we haven't met yet...
Hi :) I'm Nikki (Elledge Brown).
I’m a Texas girl, born and raised, now living in beautiful Hawaii.
I’m also a proud military wife and toddler mom with a special knack for (and a couple of degrees in) communication.
I spent seven years as a part-time college professor and three fabulous years serving as a park ranger at Pearl Harbor (and the USS Arizona Memorial) before launching my own business in April 2013.
Two years later, that business has generated multiple six figures of profit, over 17,000 (lovely) subscribers, and more valuable lessons than I have time to share in my (most) weekly blog posts.
AND THAT'S WHY I CREATED A COURSE ABOUT COPY.
ACAC is like my thesis project. (Or a really fun dissertation.)
I’ve taken everything I’ve learned through 10 years of formal communication studies and two+ WILD and crazy years in this world of online business and streamlined it into EIGHT lessons that you could watch in one afternoon if you wanted to.
Just like Prep School, ACAC isn't about ME talking. It's about YOU writing. I'll give you a little why, a LOT of how, and send you on your way.
And the methods + tips I share in ACAC aren't trendy. They're timeless, sensical ways to communicate with an audience you care about, and because of that - they will NEVER go out of style.
When you've got a clear HOW in your toolbox, this whole "copywriting" thing can be simple. Even fun.
And I'd LOVE the chance to prove that to you.
"In a word, Nikki is a SUPERSTAR. She helped me get clear on my message, and she turned one key piece of copy into a brilliant read – yet it was still “me.” The input she gave has helped drive all of my other communications and turned what I was doing on its head (in a good way!)"
__ Wendy Mak, Stylist | Author | Coach
"I’ve worked with some rockstars in this field, and I’ve gotta say: Nikki’s part magic, part mindreader. Like an IV of clarity, momentum, and I-get-you. The absolutely perfect, how-did-you-write-like-I-talk tagline and byline was unreal. Highly recommend!"
__ Lisa O'Brien, Founder, LifeYum
"She wasn’t there to manufacture “my” message. She was there to help me discover it. My voice, input, and ideas were critical to the process. Seriously. If you’re ready to build your business and learn how to write with flair, she’s the one to call."
__ Aleishia James, Founder, Firehorse Coaching
“Loved every SECOND! I'm 1,000% clearer on what my message is and what I'll be offering. Now I've got copy that speaks directly to the clients I absolutely adore working with. I'm on cloud nine just thinking about it.”
- Tiphani Montgomery
#1 Essence Magazine Best-Selling Author
Micro-content + (proven) MEGA-results.
So that's the deal, friend.
Micro-lessons.
Mega results.
Aaand a jumpstart on your investment in ACAC whenever you're ready + the doors are open.
In short, there's never been a better time to sharpen your writing skills with Prep School.
Click here to guarantee lifetime access to all 20 videos today.
I'll meet you for a crystal clear productivity party on the other side :)
To micro-lessons and MEGA results,
P.S. Want to know more about the FULL version of A Course About Copy (since you'll already have one foot in the classroom door)? Click here for details.
P.P.S. Just like your access, your investment in Prep School lasts for a lifetime. In other words - be sure this is the right fit for you before you make it official on the order form! If you have any Qs at ALL, please email us at support (at) nikkielledgebrown.com, and we'll be glad to help you make the right decision for YOU.
“In terms of ROI, this is an easy one: I've made my investment back several times over already. Working with Nikki was a pleasure, and the results have been fantastic.”
__ Marissa Bracke, Can-Do-Ologist, Just B Consulting, LLC
"Nikki has the goods! I’ve been in the copywriting biz for over 20 years, and even I hired her to help me. Highly recommend her. You can thank me later."
__ Kat Jaibur, Copywriter CEO, Your Bright Shiny Brand
“The writing process can be daunting (if you don’t like to write), but Nikki makes it quick and painless. And quick and painless is worth $.”
__ Amy Aversa, Head Chef Owner, Sweet Basil Catering
“Not only is Nikki the embodiment of heart-centred entrepreneurship, but her ability to guide you as you leap from wordy-confusion to clarity is honestly, like no other. She's the best of the best. Immerse yourself.”
- Rachel MacDonald
Coach + Creator, Bright-Eyed & Blog-Hearted