How about right here? Right now?
If you're reading this page (and look! you ARE), chances are HIGH that like hundreds of bright entrepreneurs I've had the chance to work with:
YOU'VE GOT THE IDEAS, BUT YOU'RE STRUGGLING TO FIND THE WORDS.
What you've got feels boring.
Awkward.
Not YOU.
What you need is someone to help you DIY with style. Page-by-blank-white-page.
Amiright? Sweet.
BECAUSE THAT'S EXACTLY WHAT I DO.
And "I" am Nikki, BTW - that's me over there biting a perfectly good No. 2 pencil. >>
Nice to meet you ;)
“Nikki is fantastic…I absolutely love this girl. Not only does she write amazing copy for her own business, but she teaches copy in a way that you can really understand…she really breaks it down in a way that’s very doable.”
- Amy Porterfield
Social Media Strategist, AmyPorterfield.com
Seriously though. Any of this sound familiar?
WHEN IT COMES TO WRITING YOUR SITE + COMMUNICATING YOUR VALUE, YOU'RE:
Stuck at the starting line (in eternal draft mode).
Overwhelmed by all the possible (wildly creative or totally strategic) ways you could approach each page.
Unsure how much to share, where to share it, and how to share it in a way that make sense.
SO. tired of making excuses + "it's not done yet!" disclaimers (because you KNOW it's not doing anything for you).
YOU *WANT* TO BECOME A BETTER WRITER BECAUSE YOU:
Realize that YOU need to be your own best spokesperson - in life and in business.
Don’t want to pay thousands of dollars to wait for someone to write or update a page, offer, or opt-in you may want to change next week.
Believe that as the voice of your business your audience wants to hear from YOU.
Understand that effective communication leads to more customers, more profit, more confidence, and more CHOICES. (And as a boss, you like choices.)
ORRR MAYBE YOU JUST THINK IT'D BE FUN TO LEARN FROM + WITH! A WORD NERD LIKE ME.
(That's perfectly legit too.)
IF ANY OF THE ABOVE DESCRIBE YOU, KEEP ON READING.
“ACAC delivers on every promise. Within one week of joining, I attracted two clients that doubled my monthly revenue, and I wasn't even done with the course. If you do the work, the results will come. I can't recommend it highly enough!”
- Tamiko Kelly
Founder, Sleep Well, Wake Happy
I've got a (fun) solution for all that.
It's called A Course About Copy,
and it'll help you write a site that:
1. Attracts your dream clients
2. Connects with them in a meaningful way
3. Makes it easy for them to buy from you
And THAT looks like:
MORE PROFIT
Because money loves clarity, and so do potential customers.
LESS STRESS
No guesswork. I'll walk you through EVERY. PAGE. of this baby.
MORE TIME
To do what you love (like working with all these new clients!).
LESS FRUSTRATION
No more blank white screens. Unless you just like blank white screens.
MORE CONFIDENCE
In conversations, public speaking, videos, and being a human in general.
And you literally don't have to take my word for it:
“BEST. MONEY. SPENT. Nikki is like a mind whisperer! She eliminates the writing blocks, and her copy converts. Exactly what it’s meant to do.”
__ Chandra Scott, The Startup's Secret Weapon
"I freaking love my copy and don’t have to worry about it anymore! Absolutely recommend Nikki’s services. Times 100. Anyone that is struggling with writing needs to work with her!"
__ Hanna Donnelly, Wardrobe Stylist, Hanna Lee Style
“It was such a RELIEF to create something conversational with Nikki – something that felt more like ME and not something fabricated by rules. Seriously – she gets sh*t done.”
__ Tami Cunningham, Founder, GiftingSweet
“ACAC was by far THE BEST biz investment I made in 2014. Learning to write AND speak authentically has made way for more ease (and expansion) in my business...an invitation to become Nick Jr.’s Resident Expert in Australia, a book publisher approaching me, plus TV and media appearances and speaking invitations throughout Australia! Finding my voice and communicating with my audience has literally changed my whole business (and life) in the most profound ways.'”
- Dr. Kristy Goodwin
Children's Brain + Technology Researcher, Every Chance to Learn
So what's included when you join?
INSTANT (+LIFETIME) ACCESS TO ALL 8 LESSONS
After working with hundreds of entrepreneurs in my first year in business, I've created ACAC to offer step-by-step, page-by-page guidance to help you write your site, attract your dream clients, and actually ENJOY the process. (And when I say "page-by-page," I mean every. page. We cover the HOW of your home, about, blog, work with me, social proof, contact, press, giving back, site credits, resources, legal, thank you, and even your 404 page!)
FULL ACCESS TO OUR ACAC BONUS LIBRARY
I've enlisted a team of superstar specialists to create an entire library of bonus lessons worth their digi-weight in GOLD. As you WRITE your site, these bonuses will help you build it, brand it, design it, finish it, optimize it, and protect it. (More details further down the page.)
"Since rewording my sales pages I just had the MOST PROFITABLE WEEK EVER (better than most months?!) - up 600% from a 'normal' week. That's just crazy. Thanks, Nikki!"
__ Kim Schaf, CEO, Sleep Training Solutions
"Holy cow! I've tripled the number of booked appointments, which is incredible. I love knowing that I can follow the system and get results when I sit down to write."
__ Tamsen Horton, Attorney, Vujá dè Law
"Getting this clarity about how to speak, write, post or present myself - was priceless. It's such a relief knowing EXACTLY how to write all of my website (or other) content."
__ Tania Lanin, Owner, Biz Made Easy
“ACAC is a course every online business owner needs NOW! I used to be a copywriter myself, but writing my own site felt like climbing Everest. With Nikki's help I've written a site that my crowd adores (twice!) and will continue to revisit every time I craft any comms to my peeps. Everyone needs ACAC in their pocket!”
- Laura Husson
Co-Founder, Husson Media
What's covered in the lessons?
LESSON 1:
WRITING FOR DREAM CLIENTS
Before you start throwing words up on the page, you’ve gotta get clear on the basics. In Lesson 1, we’ll cover the mindset stuff that keeps SO many people from writing their sites - like writer’s block, perfectionism, self-sabotage, and the fear of (constructive) feedback. Once that's covered, we dig right into practical strategies on how to be clear, credible, conversational, and connected.
LESSON 2:
WORDROBE ESSENTIALS
Putting great outfits together is much easier when you’ve got classic WARDROBE essentials like a great pair of jeans, crisp white shirt, and little black dress at the ready. The same can be said for your WORDROBE essentials. In Lesson 2 we’ll pinpoint WHAT you’re offering, WHY you’re offering it, and WHO you actually want to offer it TO. (I’ll also share my #1 tip for getting your WHO’s attention….without ever leaving your couch.)
LESSON 3:
THE ONE SENTENCE
The right kind of prep doesn’t make you sound like a cheeseball; it makes you sound like a professional. In Lesson 3, I’ll share my tried-and-tested exercise for crafting a clear, concise answer to the Q many entrepreneurs DREAD: “Soooo, what do you do?” BONUS: Once you’ve got your sentence down, we’ll style it up so you can share it with confidence whether you’re in line at the grocery store or happily stuck in the elevator with a big whig in your industry.
LESSON 4:
HOME PAGE HOSPITALITY
Your website isn’t just your storefront; it’s your digital home. And we all know the value of a great first impression. As the host(ess) here, it’s YOUR job to lead the way for your visitors and help them know exactly where you want them to go next. In Lesson 4, I’ll walk you through creating your entire home page (from header to footer) so you know how to help the RIGHT visitors click around and stay a while.
LESSON 5:
ENOUGH ABOUT ME
The about page is the #1 concern of most folks I work with. In Lesson 5, we’ll cover how to avoid TMI and exactly what you SHOULD (or shouldn't) share to help people get to know, like, and trust the REAL you. After that, I’ll walk you through my world-famous About Page Recipe - five steps to introduce yourself (and your business) in a way that leaves people wanting to know MORE.
LESSON 6:
BLOG LIKE YOU MEAN IT
The heart of Lesson 6 is about making a connection through your regular content. If you want to actually enjoy that process, you've got to find a system that works for YOU. In this one we’ll talk about topics, format, and frequency - then we'll dig into clickable headlines, “open-me” email subject lines, and easy ways to get MORE quality conversation going on your blog.
LESSON 7:
WORK WITH ME (NO, REALLY.)
Once you’ve built relationships 'n' credibility, the natural next step is to tell people how they can work with you. In Lesson 7 I’ll tell you the four things EVERY prospective client wants to see on your sales page(s), and exactly how to give it to them using my nine-step recipe. We'll cover how to share your rates with confidence, and I'll share my favorite ways to "filter" for dream clients.
LESSON 8:
BEST OF THE REST
While the A-Team pages often get all the attention, it’s the “little” pages that can make the biggest difference in your day-to-day ops + relationship-building. In Lesson 8 I’ll share the WHY + HOW behind social proof, giving back, legal, contact, resources, thank you, and even 404 pages that represent YOU and help your visitors feel connected, protected, and cared for.
“In terms of ROI, this is an easy one: I've made my investment back several times over already. Working with Nikki was a pleasure, and the results have been fantastic.”
__ Marissa Bracke, Can-Do-Ologist, Just B Consulting, LLC
"Nikki has the goods! I’ve been in the copywriting biz for over 20 years, and even I hired her to help me. Highly recommend her. You can thank me later."
__ Kat Jaibur, Copywriter CEO, Your Bright Shiny Brand
“The writing process can be daunting (if you don’t like to write), but Nikki makes it quick and painless. And quick and painless is worth $.”
__ Amy Aversa, Head Chef Owner, Sweet Basil Catering
"Within 8 minutes, this woman got me unstuck, refocused, and writing again. Nikki Elledge Brown strikes again!"
__ Caroline Limata, Publicity Coach, Play in Joy
"Nikki rocks, ACAC rocks, and the peeps in ACAC rock. This is an essential resource for any solopreneur writing her own site!"
__ Laura Husson, Co-Founder, Husson Media
"Nikki is truly a gift. She breaks down each area of website copy in a way that is easy to understand and implement."
__ Lisa Porter, CEO, Bold New Biz
“Truly brilliant! I've struggled for well over a year, never feeling proud or excited about my website. Within one hour of completing "The One Sentence" exercise in Lesson 3, it was/is EXACTLY what I have wanted to say all this time! This is exactly what I needed to push forward! I have my SPARK back! Annnnd, for the first time, I am excited to write!”
- Rebecca Douros
Elite Life Coach, Abundance Within
Then we've got the bonuses.
(Oh, the bonuses...)
WE'LL START WITH THE WARM-UP BONUSES FIRST.
A few fun perks of your ACAC membership include...
ON-DEMAND DIGITAL ACCESS
It certainly won't take you a lifetime to get through these super-streamlined lessons (the average vid is 23 minutes long), BUT if you really want to take your sweet time, you can. Each lesson is fully downloadable, so you can go through them one week at a time, one month at a time, all in one day, or once a year. Totally up to you.
FILLABLE WORKBOOKS TO HELP YOU TAKE ACTION
If you've seen my site, you've seen what happens when I work with creative genius (+ACAC founding member!) Sarah Ashman. We've cooked up digi-workbook MAGIC to showcase 50+ pages of templates, resources, and sample copy to help you capture all those genius ideas...before they're ready for Wordpress. (Seriously. Homework has NEVER looked this good.)
IN-LESSON BONUS VIDEOS
If you're the "tell me more" type, you'll love the bonus vids I've included with Lessons 3 through 8. This extra training shows you the lesson in ACTION - including walkthroughs of my own site pages, past and present, a really nerdy DIY-PowerPoint-graphics tutorial (I made every graphic you see here in PPT!), and actual clips from previous ACAC office hours.
**NEW!** A(UDIO) COURSE ABOUT COPY: THE PRIVATE PODCAST
Love learning via audio? Me too. (I'm a bit of a pod-monster.) Once you enroll, watch for instructions to subscribe to our members-only private audio feed to take your lessons on the go in your favorite podcast app!
"My new copy fits like a perfect little black dress. She inspired me to create at a level I couldn’t have reached on my own, no matter how much I labored at the words. I knew it would be a wise investment. I had no excuse – and now you don’t either ;)"
__ Tania Mercer, Weight Loss Coach
"I get totally stumped when writing. I needed someone to help me get past my analysis paralysis so I could create some sparkly copy! Anyone who needs inspiration to just WRITE needs Nikki."
__ Jen Smith, Facebook Consultant, Jen Smith Social
"I walked away feeling like I won the lottery! I’m serious!! I am so happy I listened to my God-given intuition and made this investment. I absolutely recommend Nikki…to anyone who will listen!"
__ Delia Joseph, Founder, Improveology Life Coaching
“I was speaking at World Domination Summit in front of 3,000 dreamers, and who did I turn to? Nikki! She's got a gift. Helped me get to the core of the message I was born to share. So happy to have her in my world!”
- Jadah Sellner
Co-Founder, Simple Green Smoothies
(Aaand NOW I get to feel like Oprah.)
INTRODUCING THE ACAC BONUS LIBRARY
My main intention here is to help you with MORE than just the copy elements of your site experience, including branding, development, design, sales, legal, SEO, and mindset. YES. Alllllll of that.
The pros featured here in The Bonus Library bring a variety of perspectives and areas of expertise to the table and they're GREAT at what they do.
Truly - I can't help but feel a little "You get a car! YOU get a car! YOU get a car!" when I share 'em with new members of ACAC.
BONUS LESSON #1:
MORE THAN WORDS with BRAND STYLIST SARAH ANCALMO
Now that you’re thinking about how you VERBALLY communicate your message, you’re probably thinking about how you VISUALLY communicate your message – colors, fonts, logos, images, and all that jazz. That’s exactly why I wanted to create this bonus lesson for you. Join creative genius Sarah + I for a colorful Q&A.
BONUS LESSON #2:
COPYRIGHTING YOUR COPYWRITING with ATTORNEY TAMSEN HORTON
It feels GREAT to have a site that really reflects who you are and what you have to offer. But what feels even BETTER is knowing that it’s alllll protected. That’s exactly what we’re talking about in this bonus lesson - from little C to big R - we've got your copyright + trademark Qs covered.
BONUS LESSON #3:
BEAT WRITER'S BLOCK with EFT EXPERT MICHELLE SIMMONDS
At some point in this write-your-site process, you’re GOING to experience resistance. Overwhelm. Writer’s block. Totally normal. When you're tempted to be frustrated + give up, this lesson will help you learn how to PROCESS those fears + emotions and just. keep. writing.
BONUS LESSON #4:
BUILD YOUR SITE with DEVELOPER NATHALIE DOREMIEUX
Haven't actually BUILT your site yet? ;) NO PROB. In this bonus training (a mini-course in ITSELF), Nathalie walks you through EVERY step of the process: Buy your domain. Set up hosting. Install WordPress. Choose a theme. Set up a "coming soon" page. Let ACAC walk you through the rest.
BONUS LESSON #5:
COPY THAT SELLS with SALES PRO KENDRICK SHOPE
I've got you covered on WWM + sales page basics in ACAC, and in this bonus lesson, Kendrick and I take that conversation to the next level. We'll talk about how to get over any potential fears + hesitations you may have about selling, how to position your value in a way that makes you AND your potential customers feel great, and top tips for following up in a totally comfy, non-awkward way.
BONUS LESSON #6:
MUST-KNOW SEO with SEO PRO MALENE JORGENSEN
ACAC will help you write smart, authentic copy that connects with your dream clients and customers. CHECK. But if you want as many people as possible to READ all that great copy, you need to incorporate smart, simple SEO. In this bonus, Malene shares what SEO really is, why it matters, and most importantly - seven delightfully simple ways you can leverage it on your site.
AAAAND IF YOU'RE RUNNING A PRODUCT-BASED BIZ, HERE'S A BONUS JUST FOR YOU:
ACAC for PRODUCTS
We've had ACAC success stories from folks applying the recipes to speaking, videos, everyday conversations...even Facebook ads!, but I want to be absolutely SURE I've got you covered from header to footer.
That's why I worked closely with the product-based ACAC Class of 2014 to create "ACAC for Products" - a full-on course companion filled with practical tips + inspiration to help you apply ACAC principles to everything from product descriptions to your blog strategy. (They're loving it already!)
"I wasn't sure my business was "ready" or far enough along to justify the cost (any cost!), but I knew I wanted to work with Nikki. I came to the session not only unsure of how to write up my future offerings, but now I am so clear on where to go next, and that feels awesome."
__ Liane Moccia, Founder Owner, Live-Clear
"Can’t tell you how much working with her helped me! Nikki’s great at what she does, and she’s to the point about it. Through our session I got an amazing about page and found balance setting the tone of my site - the right amount of professionalism with a personal touch."
__ Michelle Moses, Certified Financial Planner, Me Financial
“Nikki’s the real deal; you can trust that she’ll get it right! I’d heard so many good reviews, there's always some small part of you wondering, “Can she really be THAT good?” Yes, my friends, she can be. And she is :)”
__ Erin Brule, Not-So-Silent Partner, The Milky Way: A Photographer's Resource
"Since rewording my sales pages I just had the MOST PROFITABLE WEEK EVER (better than most months?!) - up 600% from a 'normal' week. That's just crazy. Thanks, Nikki!"
__ Kim Schaf, CEO, Sleep Training Solutions
"Holy cow! I've tripled the number of booked appointments, which is incredible. I love knowing that I can follow the system and get results when I sit down to write."
__ Tamsen Horton, Attorney, Vujá dè Law
"Getting this clarity about how to speak, write, post or present myself - was priceless. It's such a relief knowing EXACTLY how to write all of my website (or other) content."
__ Tania Lanin, Owner, Biz Made Easy
"Before ACAC I created one new program after another, hoping that it would resonate with my dream client. Now that I've learned Nikki's WWM page recipe, I rewrote a sales page and made over $600 in one day! I was easily able to express what I was all about and how I can help my clients in way that makes sense to them, and that's priceless!”
- Ashley Wilhite
Business Coach, Your Super Awesome Life
And in case we haven't met yet...
Hi I'm Nikki (Elledge Brown).👋
I’m a Texas girl who was lucky enough to spend the last 10 years calling Hawaii home.
I’m a writer, a speaker, recovering perfectionist, former park ranger, milspouse, entrepreneur, mom of three, and host of the Naptime Empires® podcast.
I launched my own (naptime) empire in 2013, when my oldest was 18 months old — helping entrepreneurs attract their dream clients + customers, serving up tips + behind-the-scenes stories as The Communication Stylist® and creator of A Course About Copy®.
In the time since, said empire has generated well over a million dollars in revenue while enabling me to serve a community of tens of thousands of entrepreneurial humans from all over the planet while sporting my day jammies.
AND THAT'S WHY I CREATED A COURSE ABOUT COPY.
This course is like my thesis project. (Or a really fun dissertation.)
I’ve taken everything I’ve learned through 10 years of formal communication studies and almost as many years in the world of online business and streamlined it into eight powerful lessons you could watch in one afternoon if you wanted to.
This course isn't about ME talking. It's about YOU writing. I'll give you a little why, a LOT of how, and send you on your way.
The methods and recipes I share in ACAC aren't trendy. They're timeless, sensical ways to communicate with an audience you care about, and because of that - they will NEVER go out of style.
When you've got a clear HOW behind each page, this whole "write your site" thing can be simple. Even fun.
And I'd LOVE the chance to prove that to you.
"In a word, Nikki is a SUPERSTAR. She helped me get clear on my message, and she turned one key piece of copy into a brilliant read – yet it was still “me.” The input she gave has helped drive all of my other communications and turned what I was doing on its head (in a good way!)"
__ Wendy Mak, Stylist | Author | Coach
"I’ve worked with some rockstars in this field, and I’ve gotta say: Nikki’s part magic, part mindreader. Like an IV of clarity, momentum, and I-get-you. The absolutely perfect, how-did-you-write-like-I-talk tagline and byline was unreal. Highly recommend!"
__ Lisa O'Brien, Founder, LifeYum
"She wasn’t there to manufacture “my” message. She was there to help me discover it. My voice, input, and ideas were critical to the process. Seriously. If you’re ready to build your business and learn how to write with flair, she’s the one to call."
__ Aleishia James, Founder, Firehorse Coaching
“Loved every SECOND! I'm 1,000% clearer on what my message is and what I'll be offering. Now I've got copy that speaks directly to the clients I absolutely adore working with. I'm on cloud nine just thinking about it.”
- Tiphani Montgomery
#1 Essence Magazine Best-Selling Author
(Don't have to take my word for it...)
"The hesitation was money, but I needed help SO badly, all the great props made it easy to jump in. I’d recommend Nikki in a heartbeat. Watching her work is a wonder - like a superpower! Now I’ve got peace of mind and feel so much more confident about my ability to deliver my message."
__ Natanya Lara, Authentic Guide for Intentional Parenting
"If you want to attract more business through your online presence, Nikki's worth the investment! She provided a very clear structure and helped me identify what is most essential to share based on what I want to create. I’m excited to get things rolling with my new copy!"
__ Emily Pereira, Creator, Be the Beginner
“Nikki’s awesome to work with and she makes communication really click for people. Within a few days I sold 4 sessions of the offering we created together. Ever since our session I’m 100% more comfortable crafting posts emails that help me sell what I do without feeling icky.”
__ Melissa Burkheimer, Creative Director
"What she’s offering is unique. She’s mastered the art of communicating a message simply but powerfully, and she knows how to teach it. Anyone who wants their copy to speak directly to the heart and mind of their potential clients needs to learn from her. "
__ Amanda Daley, Founder, Fuel Urban Wellness
"She lives up to her billing. Now that I’ve worked with Nikki, I won’t second-guess “writing like I speak” anymore. I’m just going to go for it. Working with her is 100% effective!"
__ Lorna Gager, Wellness Coach
"She took my brainstorm of ideas and organized it into something magical. When you work with Nikki, be prepared to get results. She’ll get straight to the point so you can zero in and whip up some pitch-perfect sales copy."
__ Laura Wallis, Founder, Web Navigator Gal
“As Nikki's assistant, I have access to EVERY. SINGLE. DETAIL. of ACAC. And I just purchased my own seat. The value I've gotten just from helping her put the details together is HUGE. It's already helping my business immensely!”
- Shalon Ironroad
Owner, Bacon Business Management
Aaand you've gotta hear this one...
"Best intuitive decision I've made in my business. My blog posts get up to 4x as many comments and take me half the time to write (as a busy mum, that's huge). I've had both local and national media coverage, and after I applied Nikki's 'recipe' in a keynote I delivered, I was invited to present at an international conference."
Dr. Kristy Goodwin
Every Chance to Learn
Australia
Exciting, right?
(Kristy's a total dream student. Just landed a gig with Nick, Jr. in Australia - CONGRATS Kristy!)
NOW. YOU READY TO JOIN US?
“Before I started ACAC I was completely unsure that I could ever break the corporate mold. Nikki gave me the confidence to speak in my own voice, and now I'm fulfilling my life's ambition of helping people perfect their courses. People always tell me how they feel like I'm speaking directly to them, and that, my friend, comes from ACAC!”
- Dayna House
Dayna House Designs, LLC
Still not quite sure?
CAN I REALLY DO THIS (WRITE MY OWN COPY)?
YES, dude. You can. You gotta.
Because if someone asks you a question about you, your business, or your offer in real-time, you don't have time to call a lifeline. It's your JOB to be your own best spokesperson.
(And I would LOVE to help you with that.)
ACAC isn't just about writing copy. (I know, I know, the title.) But as you've probably heard me say - my experience, education, and my approach are centered on effective communication in GENERAL. What you'll learn in here applies to writing, speaking, video, and everyday conversations too (as Kristy said in the vid above).
Again: If you want to PAY a better communicator, ACAC is NOT for you.
If you want to BECOME a better communicator, what are you waiting for? :)
WHAT IF I DON'T EVEN HAVE A WEBSITE YET?
PERFECT TIMING! Any credible designer or developer will tell you that copy comes first.
(Otherwise you're in for a rollercoaster of back-and-forth revisions and edits... and that gets old - and expensive! - real fast.)
Your site is your 24/7/365 storefront.
Every day, your potential dream clients and customers are looking for help in the form of programs, products, and services like YOURS.
Your home page (or lack thereof) is creating a lasting first impression.
Your about page is introducing you and your business to potential clients.
Your work with me page is sealing the deal for you...or not.
If you’re not communicating your message in smart, authentic way, you’re missing out on dream clients with EVERY search and click.
Good news is I can TOTALLY help you with that. Starting today.
I'M A [INSERT TITLE HERE]. WILL ACAC HELP MY BUSINESS?
We've got over 700 members in A Course About Copy® now (!). Here's just a SAMPLING of what they do:
nature + travel photographer.
psychotherapist.
online boutique owner.
brand strategist + designer.
composer + dancer.
clothes designer.
photographer + life coach.
freelance videographer + production coordinator.
typographer (bespoke stationery).
general contractor.
nutritional therapist.
children's brain + technology researcher.
web developer.
mortgage broker.
EFT expert.
landscape designer + horticulturist.
writer | director | actor
wardrobe stylist.
massage therapist.
wellness coach.
attorney.
pr strategist.
instructional designer.
chiropractor.
baby sleep training specialist.
organization + productivity consultant.
marketing specialist.
project management coach.
non-profit owner.
paper flower artist.
yoga teacher.
life coach.
graphic designer.
functional medicine and clinical nutrition doctor.
personal trainer.
nutrition coach.
workplace wellness coach.
jewelry artist.
chef.
gym owner + strength coach.
blogger.
virtual assistant + online business manager.
parenting coach.
puppy trainer.
(Soooo I'm gonna say YES.)
SO IF I'VE GOT A PRODUCT-BASED BUSINESS, IT WILL HELP ME TOO?
I used to tell my (college) students on the first day of the semester: No matter who you are or what you do, EVERYONE can benefit from improved communication skills.
And that's what this course (and just about everything I do) is about. Communication and CONNECTION. (By way of clear, concise about pages + blog posts ;))
That said - I want to be absolutely SURE I've got you covered from header to footer.
I worked closely with product-focused ACAC alumni to create "ACAC for Products" - a full on course companion filled with practical tips + inspiration to help you apply ACAC principles to everything from product descriptions to your blog strategy.
Here's just some of the feedback I've received so far:
I hope you know how amazing you are!!!
This bonus for product based biz's is AMAZING! I have been clicking around looking at all of the links you included and there is SO MUCH inspiration in there. I can't really think of anything else to add right now as I am only up to my ABOUT page.
I honestly thought I had my homepage finished, but I am going back to my developer/designer to ask for a few more edits after reading this.
I. LOVE. IT.
I can tell you have totally done your research and it is such a good resource.
You should consider selling this separately as its own workbook like you did for your other components of ACAC!!!! I would buy it :)
Congrats and a massive THANK YOU!
Alex O'Callaghan, MammaBelle Maternity
__________________
I read every sentence looking for something to critique and came up empty. It was so descriptive and inspired me to go to work! Haha
I can really tell how much work you put into this and I can't wait to dive into it again when I can put it to work!
Meaghan Shelton, Oakleigh Rose Boutique
So to you, product-based biz owner, I say: If it feels right for you to join, do it. I would actually love your feedback on this bonus and will be HAPPY to fill in any gaps I can by adding to our FAQ bank :)
DO I REALLY HAVE TIME TO TAKE THIS ON?
I'd actually flip that Q around:
Do you really have time to look at 50 different ways to write an about page?
Analyze 100 different sales pages to check for the common threads? Nah. And you don't need to.
The recipes I share in ACAC are pure and simple training wheels designed to SAVE you all that time and frustration as you're writing and refining your site.
They've been tried and tested by hundreds of my clients + students over the past eight years+, and they work. Because they make SENSE. (That's my #1 filter.) Many of my dream students are busy mamas with metaphorical plates as full as they'd like 'em to be.
We want to get in, get what we need, and get MOVIN'.
So ACAC isn't about ME talking. It's about YOU writing.
The average lesson is under 23 minutes long (and you can download the lessons for safe keeping), so - YEP. You've got time. And you can come back again and again, as often as you need to.
YES, BUT WILL I ACTUALLY DO IT??
That's a Q for you. Will you?
I taught college courses for SEVEN years before starting my business. I'll tell you what I told my students: What you put into this is what you'll get out of it.
Online learning (like entrepreneurship) requires self-discipline.
Nobody's making you log in each day. You're not getting kicked out of your fave extra-curricular activity if you fall behind on your homework.
When you're having a rough day, check out our in-house, 24/7 pep rally - an entire class page dedicated to music, videos, quotes, and inspiration to keep you going, dancing, laughing, whatEV when you need a boost.
There's also a bonus lesson specifically designed to help you bust through writer's block, overwhelm, and/or resistance when they come along.
Bottom line: If you WANT to do this (and you can see how clear, sincere copy can boost your biz and help you reach your goals), you WILL DO THIS.
SO TEMPTING! BUT....FINANCES.
This one's tricky because it can be a symptom of something else. (Because logically you know effective copy means more dream clients and customers, which is actually GREAT for your finances. Many A Course About Copy alumni have seen ROI within their first week of implementing and getting themselves out there!)
If this one's still holding you up after I've shared ALL of the above with you, we're looking at two possibilities:
1. You can't put your finger on WHY, but it's not the right fit. If the energy's off, it's easy to think it's imaginary money stuff. SOLUTION: Trust your nudges! The energy of our community is super important to me. I'd only encourage you to join if and when it feels right for you.
2. You KNOW you want in, but you legitimately don't have the funds right now. For this decision and any others, if you're feeling crunchy with funds, I recommend doing some tapping / EFT videos to help clear some of the emotions around it. Let your clearest, most empowered self make this call. Once you're feeling more grounded, decide if it feels right to make this investment (+ DECIDE you'll earn your money back as many alumni have before you), OR don't. 100% your call. You're a powerful and worthy human either way. Also, this :)
OKAY I'M 98% SURE THIS IS FOR ME. WHAT ELSE YOU GOT?
Sweet! If you're almost sure you're ready (just need a friendly nudge off the fence), here's a list of reassurance for you:
1. Sharing clear, engaging copy directed to YOUR dream clients can help you make you money. Fact. (One client of mine sold over $24k in services within a WEEK of our session!)
2. I’m not giving you a fish. I’m teaching you how to fish. Instead of paying a great copywriter thousands every time you need an update, you will be equipped to share your OWN message and adapt as needed.
3. You will save HOURS (weeks? months?) of frustration and overwhelm by trying to figure out what to put where (and HOW) on your own.
4. Getting super-clear on your message (+ how to share it in a way that makes SENSE) will give you confidence that translates to speaking, video, and everyday conversations.
5. If you like my free content - what you've seen via emails, podcasts, interviews, this page (!), you will LOVE A Course About Copy®.
This isn’t just a course. Helping others see the value in their (real) voices part of my calling. And I would LOVE to share it with you.
Can you see yourself sharing your message with clarity and confidence yet?
CLICK BELOW + LET'S DO THIS THING.
“ACAC has been like a life-line for me, truly! Since diving in and learning about the purpose of each page AND how to write each page, I have experienced a complete shift in my business. Within days of rewriting my "about me" copy, I was contacted by an event organizer to speak at a conference that will host over 3000 women (my biggest audience EVER!). She literally said, "I never book people that I haven't heard speak in person, but after reading your website, I knew I had to have you, so I'm making an exception!" AMAZING!! ”
- Coco Graham
Speaker + Communication Coach, Coco Speaks
“Communication is a skill that you can learn. It's like riding a bicycle or typing. If you're willing to work at it, you can rapidly improve the quality of every part of your life.”
-Brian Tracy